A2P Desk

Rejection cause

Twilio Trust Hub Customer Profile Rejected: Common Reasons

Customer Profile rejections at the Trust Hub layer happen before TCR ever sees your campaign. Most are field-level data issues that are quick to fix.

Common causes

  • Business name in profile doesn't match IRS / state registry filing.
  • EIN entered with wrong format (extra spaces, hyphens in unexpected places).
  • Authorized representative email is a free webmail (Gmail, Yahoo) with no domain match — a yellow flag, not auto-reject, but reviewers may probe.
  • Business address is a virtual mailbox or co-working space with no operational presence.
  • Website on the profile is a coming-soon page or doesn't match the brand.

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