Rejection cause
Twilio Trust Hub Customer Profile Rejected: Common Reasons
Customer Profile rejections at the Trust Hub layer happen before TCR ever sees your campaign. Most are field-level data issues that are quick to fix.
Common causes
- Business name in profile doesn't match IRS / state registry filing.
- EIN entered with wrong format (extra spaces, hyphens in unexpected places).
- Authorized representative email is a free webmail (Gmail, Yahoo) with no domain match — a yellow flag, not auto-reject, but reviewers may probe.
- Business address is a virtual mailbox or co-working space with no operational presence.
- Website on the profile is a coming-soon page or doesn't match the brand.
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