Guide · GoHighLevel · LC Phone

GoHighLevel A2P 10DLC Rejected — Brand, Campaign, and LC Phone Fix-Its

GoHighLevel (HighLevel) provides a guided A2P 10DLC submission for sub-accounts using LC Phone. Most rejections fall into the same patterns whether you submit via Twilio direct or via HighLevel. The fix-its below are HighLevel-specific.

Common HighLevel-specific rejection causes

Sub-account brand info doesn't match the agency's master records.
Privacy policy URL points to a generic "https://yourdomain.com/privacy" placeholder.
Sample messages are templated with merge tags that look unprofessional to reviewers.
Use case is set to Marketing when actual traffic is mixed transactional/marketing.
Opt-in screenshots are missing from the campaign attachments field.

Fix 1 — Brand info inside HighLevel

Inside the sub-account, go to Phone System → Brand & Campaign. Make sure Legal Business Name matches the IRS / state registry exactly. EIN should not have a hyphen unless your state filing has one. If the sub-account is a DBA, the DBA must go in the DBA field, not the Legal Business Name.

Fix 2 — Privacy policy URL

HighLevel will not validate the contents of your policy. Make sure the URL is reachable publicly and the page includes an SMS section with the no-third-party-sharing clause.

Fix 3 — Campaign description

Replace any boilerplate description with one that names the audience, the opt-in source, the message types, frequency, and STOP/HELP behavior. HighLevel allows up to 4000 characters in the description.

Fix 4 — Sample messages

Use literal sample messages, not merge tags. Reviewers want to see what an actual recipient would receive. Welcome messages must include the brand name, STOP, HELP, frequency, and "Msg & data rates may apply."

Fix 5 — Use case

For most agency sub-accounts (a service-based business sending appointment reminders, review requests, and occasional offers), Low Volume Mixed is the right use case if monthly volume is under the threshold. Otherwise file Customer Care for transactional and a separate Marketing campaign for promotional traffic.

Fix 6 — Opt-in attachments

HighLevel does not always require opt-in screenshots, but TCR/carriers do. Upload them to the campaign attachments and reference them in the description. This single change resolves many sub-account rejections.

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FAQ

Does HighLevel charge for resubmission?

HighLevel passes through TCR and Twilio fees. Vetting and brand registration fees are typically charged once; campaign monthly fees and per-segment fees still apply.

Can I use the same packet for multiple sub-accounts?

Most sections (campaign description, samples, opt-in CTA, privacy addendum) are sub-account-specific because they reference the sub-account's brand and audience. Use Agency Desk to clone a packet template across many sub-accounts in seconds.