A2P Desk

Compliance

When to Renew Your A2P 10DLC Brand and Campaign

TCR registrations don't have a hard expiration, but monthly billing continues indefinitely until you cancel. The anniversary is a good annual checkpoint to review.

What to review at anniversary

  • Brand info: legal name, EIN, address — update if any of these changed.
  • Use case: still appropriate for the actual traffic you're sending?
  • Sample messages: still representative of current production?
  • Privacy policy SMS section: still complete and matching the latest carrier guidance?
  • Opt-in flow: any UI changes that mean your screenshots are out of date?

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