A2P Desk

How-to

10DLC Campaign Description Examples: Templates That Get Approved

Reviewers spend seconds on each campaign description. The successful ones name the audience, the opt-in source, the message types, the frequency, and STOP/HELP behavior — in that order.

Template 1 — Customer Care

Acme Health sends SMS appointment reminders and account alerts to existing patients who scheduled appointments through our portal at https://acmehealth.com/portal. Messages include: appointment confirmations, day-of reminders, prescription refill alerts. Frequency: up to 4 messages per appointment cycle. Recipients reply STOP at any time to unsubscribe and HELP for contact info. Msg & data rates may apply. Opt-in records (timestamp, source, IP) are retained as evidence of consent.

Template 2 — Marketing

Acme Coffee sends promotional SMS messages to customers who opted in via the in-store iPad signup or our website checkout flow. Messages include: weekly drink specials, new menu launches, store events. Frequency: up to 4 messages per month. Recipients reply STOP to unsubscribe and HELP for help. Msg & data rates may apply. Privacy policy: https://acmecoffee.com/privacy includes the SMS section disclosing no third-party sharing of mobile information.

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