A2P Desk

Rejection cause

10DLC Rejected for SHAFT Content: What's Allowed and What Isn't

SHAFT-C content rejections are some of the most opaque — and the most permanent. Some categories can ship with proper controls; others cannot.

Categories and current carrier stance

  • Cannabis (incl. CBD): blocked by all major US carriers regardless of state law.
  • Alcohol: allowed with age-gated opt-in and SAVE (Some Are Verifying Eligibility) language.
  • Firearms: case-by-case; ammo and accessories more often approved than full firearms sales.
  • Tobacco / vape: similar to alcohol — age-gated, but increasingly restricted.
  • Sex / adult content: blocked.
  • Hate speech: blocked, no exceptions.

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