Rejection cause
10DLC Rejected for SHAFT Content: What's Allowed and What Isn't
SHAFT-C content rejections are some of the most opaque — and the most permanent. Some categories can ship with proper controls; others cannot.
Categories and current carrier stance
- Cannabis (incl. CBD): blocked by all major US carriers regardless of state law.
- Alcohol: allowed with age-gated opt-in and SAVE (Some Are Verifying Eligibility) language.
- Firearms: case-by-case; ammo and accessories more often approved than full firearms sales.
- Tobacco / vape: similar to alcohol — age-gated, but increasingly restricted.
- Sex / adult content: blocked.
- Hate speech: blocked, no exceptions.
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